A+ Content · Demonstration
A+ Content sits below the buy box, after someone has already decided they are interested. So it is not the place to repeat the title. It answers the questions that stop a curious visitor from buying, in the order those questions actually arrive.
Amazon reviews every module before it goes live, and rejections are common for the same handful of reasons: no contact details, no URLs or links to other sites, no price or promotional claims, no warranty or guarantee language, no time-sensitive statements such as “new” or a season, and no unverified superlatives like “best selling” or “number one”.
Also rejected: references to competitors, customer review quotes, trademark symbols in the wrong place, and images carrying text so small it fails on mobile. Roughly half the width of a phone is where most A+ copy dies.
Brand Registry is required to publish any of it. Basic A+ allows five modules; Premium A+ allows more and is granted, not bought.
We roast in 12 kg batches to order rather than roasting to stock. The date on the bag is the date it left the drum, so you can judge freshness yourself instead of taking our word for it.
Bought at the farm, price agreed directly. No broker between us and the person who grew it.
From roast to dispatch. Nothing sits in a warehouse waiting for an order to arrive.
Farm, altitude and roast date are on every bag. Every claim here can be checked against it.
A 1 to 16 ratio, water just off the boil, ground medium-fine for pour over. Twenty-two grams to three hundred and fifty of water gives a cup that shows the fruit without thinning out. Adjust from there; it is a starting point, not a rule.
| Ethiopia Guji | Colombia Huila | Swiss Water Decaf | |
|---|---|---|---|
| Roast level | Light | Medium | Medium |
| Tasting notes | Peach, jasmine | Red apple, caramel | Brown sugar, almond |
| Process | Washed | Washed | Swiss Water |
| Altitude | 2,050 m | 1,750 m | 1,600 m |
| Best for filter | Yes | Yes | Yes |
| Best for espresso | — | Yes | Yes |
Yours would be built from your product, your photography and the claims you can stand behind, then checked against Amazon’s module rules before it is submitted, so it clears review the first time.
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